The Rise in Supply and Demand Behind AI Brand Media

Do you ever scroll on Tiktok and come across posts about products that people wish a certain brand would make? “Products Rhode needs to make asap” or  “My marketing pitch for Valentine’s Day for Alo” are common posts I come across on my own. I am sure that you’ve seen something like this too. We often think, “I wish ‘this’ was a thing,” because our natural instinct when we see a product that appeals to us is that we want it. If we think about this beyond shopping instinct, there’s quite an intriguing amount of supply and demand involved in these fun posts. 

Supply and demand is defined by Britannica as the “ relationship between the quantity of a commodity that producers wish to sell at various prices and the quantity that consumers wish to buy. In simpler terms, imagine you are selling a new product called the Mac n’ Maker which makes fresh macaroni for you on the spot. You decide that you want the purchase price to be $35 dollars and will start by selling 2,000 units in a week on Etsy. Your product goes viral and customers are dying to get their hands on it, the product selling out immediately.. As a smart entrepreneur, you increase the price to $45 and the quantity of your product too. Your supply goes down as your demand goes up. Yet, you are bringing in much more revenue (show the two revenue amounts so it’s clear). 

Here are the laws of supply and demand (sourced from google AI)

• Law of Demand: Price of an item goes up, demand goes down + vice versa

• Law of Supply: Price of an item goes up, suppliers want to produce more of that item for more profit and vice versa

• KEY TAKEAWAY: 

  • Supply is higher than demand=surplus or extra (sellers lower prices to get rid of these items)

  • Demand is higher than supply= shortage (sellers raise price because buyers will compete for the good)

Now that you understand supply and demand, you may start to understand why brand product ideas are boosting a company’s visibility, demand, and revenue. Think about it this way. When a creator on Tiktok posts 3-5 product ideas for Rhode, it doesn’t only spike curiosity on Rhode’s current product line, it encourages and hypes people up for new and upcoming products. The chance that your idea might be picked up by Rhode and eventually made a product is enticing. Rhode is a marketing powerhouse that is a great example of how to launch a successful product. Many pick up on this and try tagging Rhode to make their ideas into parts of the brand, and when a new product from Rhode comes out, it’s sold out in minutes. Their organic marketing is great, but I am also  convinced significant recognition is coming from the people who are buying into these products and suggesting new ones. 

If you skimmed through this, here’s what you need to know:

• Supply and demand is highly impacted by AI brand product ideas. 

• A product pitch to Rhode’s marketing team isn’t just free visibility and promotion for the brand, it boosts demand and helps their daily revenue.

• This isn’t meant to de-influence a fun pitch to your favorite company, it’s just the business and marketing behind your own post. Maybe it gives them free influencers, but it also opens up many opportunities for any aspiring entrepreneur or marketer.